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Visa Debit
A debit card is a useful and convenient tool for avoiding those credit card fees and staying within your budget. However, consumers still tend to rely on cash for small purchases. Our challenge was to show that Visa debit is for all purchases, no matter the amount. This campaign uses emotion to promote the idea that there is no purchase too small for Visa debit.
Elements:
Print ads
Involvement:
Creative development
Senior copywriter

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