My career in traditional, shopper and digital advertising has cultivated award-winning work that succeeds above the line, online and in store. I excel at turning complicated subject matters into consumer-friendly stories that grab attention. I’m a pro at juggling multiple projects, meeting tight deadlines and consistently delivering authentic, memorable, relevant content.
Areas of expertise
Creative Concept Development
Strategic Team Leadership
Comprehensive Brand Solutions
Leslie MacInnis Creative | Freelance
Senior Copywriter | Content Creator, August 2020 – Present
Freelancer specializing in both B2B and B2C advertising. Experience in all forms of media – print, digital, email, out of home, social, web and video. Working directly with brands and creative agencies.
Selected Achievements: Long-term contractor for major pharma agency working on websites, email, brochures, direct mail, social and concepting integrated campaigns for clients including BENLYSTA, Biomat, GSK and Grifols.
CenturyLink – Broomfield, Colorado
Senior Copywriter Global Marketing, 10/2018 to 8/2020
Responsible for B2B marketing of CenturyLink security, digital business, adaptive networking and IT agility. High level of technical knowledge required.
Selected Achievements: Successfully launched new global digital business campaign with print, web, infographics and social. Created complete social campaigns for Facebook, LinkedIn and Twitter. Wrote numerous web pages and data sheets.
The Integer Group – Denver, Colorado
Senior Writer, 8/2011 to 1/2018
As lead writer for multiple accounts at one of the country’s largest shopper marketing agencies, developed engaging content to capture a shopper ’s attention at the moment of decision making.
Clients: Johnson & Johnson, OneTouch (J&J Diabetes Supplies), Visa, Gillette, Kellogg’s, P&G, Mars/Wrigley, Great West Financial Services, ACUVUE Brand Contact Lenses
Selected Achievements: Created shopper tools for the global launch of ACUVUE OASYS 1-Day Brand Contact Lenses. Developed brand promotions for the national market of six different Kellogg’s products.
Leslie MacInnis Creative – Denver, Colorado
Freelance Creative, 3/2005 to 8/2011
From concept to presentation, from presentation to production, my clients count on me for copywriting expertise in all media for traditional, shopper and digital advertising. I work on every kind of project, big and small, and am known for consistently over delivering.
Clients: Maxar Technologies, Colorado Department of Health, Florida Hospitals, Mission Hospitals, Palmer House Hilton, Walt Disney World Resort, Rio del Mar Resort & Spa, The Biltmore Companies, Volvo Construction Equipment
Selected Achievements: Created memorable print, radio, TV, digital and social media campaigns for 13 Florida Hospital campuses. Worked with major hospitality corporations including Walt Disney World Resort.
Creative Director, Cramer Krasselt, Orlando, Florida
Senior Copywriter, Walt Disney World Resort Advertising, Orlando, Florida
Senior Copywriter, J. Walter Thompson, San Francisco, California
Bachelor of Science in Communications, American University, Washington, DC
Awards and Honors
New York Festivals
Best of the West
San Francisco Show
NCBA Creative Radio Awards
Best of Show National Lottery Advertising
Business Week Top Ten Ad Campaigns
San Francisco Addy’s
Southeast Regional Addy’s
Published in Adweek, Ad Age and Communication Arts