Rider Sandals

Grendha is a small Brazilian footwear company that has to work hard to get space on the competitive shoe wall in footwear stores. These ads were created to bring the cool factor to their Rider sandals and create demand in-store. The flip-flop ad was timely, running during a presidential campaign.

Elements: 

Print ads

In-store posters

 

Involvement: 

Co-creative director

Copywriter

© 2020 by Leslie MacInnis.

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