OneTouch® Diabetes Products

Most diabetes meters display results in black and white. And they look like medical devices, not really something you want to pull out in public. OneTouch® was introducing an innovation in the category—a meter that displayed a range of results in color, and had more of an Apple look and feel. These in-store displays were designed to disrupt the category and capture the shoppers’ attention in the pharmacy.

Elements: 

Displays

Counter cards

Shelf talkers

 

Involvement: 

Creative concept

Copywriting

© 2020 by Leslie MacInnis.

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