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Blio

Blio is a free-to-download e-reader software that was unveiled at the Consumer Electronics Show in Las Vegas in early January 2010. The Blio e-reader preserves typography and supports color illustrations, features that make it particularly effective for certain categories of books such as DIY, cookbooks and children’s books.

Elements: 

Print ads

 

Involvement: 

Concept development

Senior copywriter

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