Sprint

In the era of calling rewards programs, Sprint recognized that women were the primary consumers of telephone minutes. Capitalizing on this information, the company asked for a rewards-based program and corresponding ad campaign directed towards females. Instead of making women “talkers” we spoke to them in an intimate way as “communicators,” honoring their abilities to express themselves and create honest, enduring relationships.

Elements: 

Television commercials

 

Involvement: 

Concept development

Senior Copywriter

© 2020 by Leslie MacInnis.

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