Great West Financial

Great West Financial® delivers products and services focused on retirement income, life insurance, investments, and providing focused financial solutions to businesses. But talk about boring. We re-launched the brand and infused it with breathtaking local imagery and unexpected deliveries. This particular ad ran with a transparency over it, so that when you turned the page, the actual photograph was revealed.

Elements: 

Print ads

 

Involvement: 

Concept development

Senior copywriter

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