ACUVUE® Brand Contact Lenses – Digital

Contact lenses are tricky because they’re not displayed in a showroom the way eyeglasses are. And what’s more, eye doctors don’t usually bring up the subject of contacts unless prompted, and shoppers feel the doctor would bring them up if they were right for them. So we need to talk to the shopper online and off to prompt them to ask for ACUVUE.

Elements: 

Email

Article

Interactive web banners

Social media

Mobile

 

Involvement: 

Concept development

Senior copywriter

© 2020 by Leslie MacInnis.

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